CMA LOGO CENTRE OF NEW CAMPAIGN
By Adnews Staff
A new advertising campaign from the Canadian Marketing Association is designed to foster acceptance of the group's logo as a "mark of commitment to integrity and responsibility by Canadian marketers." According to the CMA, the association's logo is already displayed on many of its member's Web sites, envelopes, catalogues and other marketing materials. "Our goal with this new campaign is to help consumers recognize the CMA member logo and to identify it with trustworthy marketers," said CMA president and CEO John Gustavson. "Any company that displays the logo is bound by a strict Code of Ethics and Standards of Practice and has a strong commitment to consumer privacy." A series of print and Web site ads running under the headline "What's in a Logo?" explain why consumers should consider the graphic a sign of responsible marketing practices. The CMA began distributing campaign materials to members at its national convention and trade show yesterday in Toronto. The association, which counts publishers, retailers, financial companies and those involved in electronic marketing among its members, is encouraging members to post the ads online and in print materials including magazines, catalogues and package inserts. Imagine That! Communications Corp. of Toronto handled the creative.