CHAPTERS.CA UNWRAPS ONLINE PROMOTION FOR BIRTHDAY CELEBRATION
By Adnews Staff
To its first birthday, Toronto-based Chapters Online is holding a three-day promotion. According to David Hainline, executive vice president of marketing and merchandising for Chapters Online, the promotion is to reward and thank the online bookstore's customers for helping the site grow in its first year. From April 25 to April 27 customers will get up to 50% off a selection of the site's best-selling books, music, DVDs, videos, software, video games and consumer electronics. Chapters is supporting its birthday promotion with an advertising campaign from BBDO Canada of Toronto consisting of print ads and radio spots. Customers will also have the chance to win a Ford Taurus through an online contest. In addition, members of the Chapter 1 Club will get double points on their purchases. PR for Chapters Online is handled by High Road Communications of Toronto.