INFOCAST REELS IN HIGH ROAD COMMUNICATIONS
By Adnews Staff
Toronto-based InfoCast Corporation has appointed High Road Communications its North American public relations agency-of-record. The Toronto-based agency had been working with the application service provider on a project basis and won the AOR title without a review. High Road's appointment marks the first agency-of-record for InfoCast. "With their solid U.S. and Canadian media relations experience and continent-wide coverage through parent company Fleishman Hillard, the High Road team will play a vital role in positioning this company as the dominant e-enabling ASP," said Christopher Rouse, vice president of marketing for InfoCast. High Road has already begun work on a North American media relations campaign.
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