WASSERMAN & PARTNERS CONNECTS WITH CANNECT
By Adnews Staff
Vancouver-based Wasserman & Partners Advertising has been named agency-of-record for telecommunications provider Cannect Communications. The agency won the account following reviews in both Toronto and Vancouver. Jane Howard, manager of communications and marketing for Vancouver-based Cannect, said the company had a hard time finding agencies to participate in the reviews that did not hold a possible client conflict. The appointment of an agency-of-record moves the business to an external agency for the first time after previously being handled in-house. Wasserman's first project will be a national ad campaign scheduled to launch this spring.
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