CAMPAIGN HOUSE INTRODUCES INVENSYS
By Adnews Staff
When Brook Crompton, based in London, England, recently re-branded itself as Invensys, the electrical motor manufacturer turned to its recently appointed agency-of-record Toronto-based Campaign House Worldwide. The agency had been working with the company on a project basis before being appointed AOR. To introduce Invensys to the industry, CHW developed a North American media plan complete with strategic direction, creative, PR and a database marketing program. Campaign House also adopted the "lean" concept Invensys includes in all of the global advertising for its services and manufacturing. The concept is designed to find the most effective solution while at the same time reduce production costs. Richard Truman, CEO of CHW, explained the campaign is designed to increase brand awareness for the company's new name as well as its "lean" concept. In the fall, a second phase of advertising will break featuring product specific ads.