CIBC BANKING ON PUBLICIS CANADA
By Adnews Staff
The Canadian Imperial Bank of Commerce has announced it has chosen Publicis Canada to handle its estimated $50 million ad account. The appointment follows an agency review that first began last fall. Publicis was originally reported to be shortlisted for the account with Palmer Jarvis DDB, Cossette Communication-Marketing and Young & Rubicam until reports said both Y&R and PJ DDB had dropped out of the review. Publicis will be responsible for CIBC's brand creative and media work as well as additional assignments in Canada and other countries. Westport Consulting Group of Westport, Connecticut and Semple Media Inc. of Oakville, Ontario worked with CIBC during its agency review.
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