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NIKE CONTINUES WOMEN CAMPAIGN

Nike Canada Ltd. of Thornhill, Ontario has launched two new television spots featuring mountain biker Alison Sydor and rower Emma Robinson. The spots are part of Nike Canada's women campaign which first broke last April. The latest installments hit the airwaves April 10 and are running for five weeks. Although the two 30-second spots do highlight Nike products, the focus is more on the brand and establishing a relationship with Nike's women consumers, Josie Seguin, advertising manager for Nike Canada explained. The spots were created by Cossette Communication-Marketing.

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