WHISKAS NEW COMMERCIAL PURRRFECT
By Adnews Staff
Effem Inc. of Bolton, Ontario is launching a new 30-second spot for its Whiskas brand that specifically targets felines. The spot was originally created in Great Britain in 1998 by M & C Saatchi to support the launch of Whiskas new Homestyles Favourites product. It debuted in U.S. markets last year and will break north of the border for a week-long run Monday night. A 15-second spot targeting cat owners runs just before the commercial, directing owners to fetch their felines to watch the ad. Featured in the spot are popular cat images including fish, birds and mice and sounds such as meows and squeaks. Adaption of the ad for the Canadian market was handled by Bensimon Byrne D'Arcy of Toronto. The new commercial will be supported with an advertising campaign scheduled to launch in the upcoming weeks. PR for Effem's pet food brands is handled by Toronto-based Harbinger.