SPRINT ANNOUNCES AGENCY SHUFFLE
By Adnews Staff
Toronto-based Sprint Canada has shuffled its ad assignments around naming Vickers & Benson its new advertising agency-of-record and Genesis Media its media agency. Sprint, which appointed the Toronto offices of BBDO Canada as its advertising agency-of-record just a few short weeks ago, was forced to move its account due to a possible agency conflict. The conflict arose when Telus announced its intention to acquire QuebecTel Group of which BBDO's agency partner in Quebec, PNMD, represents. The AOR appointment for Vickers & Benson further extends its relationship with Sprint Canada. The agency, which had been handling advertising for Sprint's Internet product, The MOST Online, now adds the advertising assignment for Sprint's voice services for both its business and residential markets as well as advertising for the company's new small business unit. Genesis will be handling the media assignments for the same business areas.