FUJI PHOTO FILM PUTS ACCOUNTS INTO REVIEW
By Adnews Staff
Fuji Photo Film Canada Inc. of Mississauga, Ontario has launched an agency review. The review follows the company's parting with its former agency-of-record, Toronto-based Doner Canada, which had handled Fuji's creative and media accounts since 1995. Karen Tan, manager of marketing and communications for Fuji Photo Film Canada, said the review just started and she was unable to confirm which agencies or how many would be participating. She said Fuji hopes to have a decision by June. Fuji and Doner Canada announced last week the two had mutually agreed to part ways. The review is being held through the Institute of Canadian Advertising.
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