P&G SPRING CLEANING WITH SEVEN NEW PRODUCTS
By Adnews Staff
Procter & Gamble Company of Cincinnati, Ohio has announced several new product extensions of its Tide, Febreze, Bounce and Cascade brands. P&G will introduce Tide Deep Clean Formula, a liquid detergent with an enzyme for treating stains, TideKick, a stain pre-treater, and Tide WearCare, a powder detergent that is designed to preserve fabric thread and lock in dye to prevent fading. Febreze Clean Wash is a new laundry aid that is designed to remove odors from clothes in the wash. The Bounce line now includes a new spray product called Bounce Fabric Refresher and a new dryer sheet called Bounce ColorSmart that protects colored clothing. The Cascade brand extension consists of Cascade Complete, available in powder, gel and tablet form that lets consumers clean dishes without having to pre-treat or rinse them before placing them in the dishwasher. Cascade Complete will be available in stores this month followed by Febreze Clean Wash, Bounce Fabric Refresher, Bounce with ColorSmart, Tide WearCare and Tide Deep Clean on shelves in May. TideKick will launch later this summer. Advertising for Tide and Cascade is handled by Saatchi & Saatchi, Febreze by Grey Advertising and Bounce by D'Arcy Masius Benton & Bowles.