TORONTO HYDRO HIGHLIGHTS NEW ERA
By Adnews Staff
Toronto Hydro Corporation launched a new television and print advertising campaign yesterday. The campaign, from Toronto-based Padulo Integrated, introduces the corporation's two new affiliate companies, Toronto Hydro-Electric System Ltd. and Toronto Hydro Energy Services Inc. The corporation has separated its wires business and its retail company in anticipation of the deregulation of the electric market in March 2001. The ads will run for four weeks in Ontario. They use the tagline "Today We Enter The Age Of Choice." The campaign targets energy consumers and provides them with information about choosing an energy supplier.
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