TBWA ADDS TRIO OF ACCOUNTS TO CLIENT ROSTER
By Adnews Staff
Toronto-based TBWA Chiat/Day has added three new clients to its roster. QLogitek, based in Toronto, has tapped the agency to build the company's brand and positioning as well as to handle the global launch of its L'eBiz service, which attempts to bring vendors and sellers together through the Internet. The as-of-yet unconfirmed budget is expected to be in excess of $8 million. Fila Canada has named TBWA Chiat/Day its agency of record. The appointment follows Fila International's naming of TBWA Worldwide as its agency-of-record. The third new client is the $10 million account of F3 Enterprises, a Vancouver-based company which has not made its business public. However, it has several marketing initiatives in the works which TBWA has been hired to handle in North America. The recent account wins bring TBWA's first quarter to an end with $65 million in new business.