MONSTER.CA SPOTS PROMOTING "WHEN I GROW UP"
By Adnews Staff
Montreal-based Monster.ca is launching a transit shelter advertising campaign in Toronto as part of its spring campaign. The transit shelter advertising is supporting an English only 30-second television spot the online job site began running nationally the beginning of February. Monster.ca also launched radio spots and billboard advertising throughout Montreal in March as part of the campaign. The "When I Grow Up" TV spot features the tagline "There's a Better Job Out There." The spot is scheduled for a second run in May to coincide with television's season finale's. The brand awareness campaign was created by Montreal-based Publicité Martin. Transit advertising runs throughout April. PR for Monster.ca is handled by Shandwick Canada Inc. of Toronto.