JWT ENROLLS AT RYERSON
By Adnews Staff
Toronto-based J. Walter Thompson is doing its homework assignment. The agency has entered into a partnership with Ryerson Polytechnic University in Toronto for a one-year period. JWT will be developing a communications plan for the university's upcoming fundraising campaign as well as its marketing and communications programs. A new creative theme and image will be developed to be used in all of the university's communications including student recruitment materials, Web sites and transit advertising. Ryerson entered into the agreement after being contacted and meeting with the agency. Although initially set for a one year period, the possibility to expand the deal does exist and the potential for a long term relationship is present, Gordon Cressy, vice president, university advancement said. JWT will be working on the Ryerson assignment for the next three months. The new look and strategy will make its debut this fall.