PARKAD PULLS INTO SCOTIA PLAZA
By Adnews Staff
Toronto-based ParkAd Media Ltd. has found a space at Scotia Plaza located in downtown Toronto. The company announced Scotia Plaza is the latest parking facility to join its network of locations which includes: the Young Eglinton Centre, Toronto Eaton Centre and Hazelton Lanes. ParkAd offers advertisers an orientation and advertising system called wayLIGHT. wayLIGHT includes a backlit display showcasing an advertisement and features information that allows consumers to orient themselves in the parkade. Currently offering its advertising medium in the Toronto market, the company expects to expand to Vancouver, Alberta, Montreal and additional Ontario cities by the fall. The first advertisers to sign on for the Scotia Plaza location include The Globe and Mail, CGI and OnX.com.