ALBERTA MOVES INTO SECOND PHASE OF SAFETY CAMPAIGN
By Adnews Staff
Safety organizations in Alberta are launching the second phase of its "Head Up. Work Smart. Work Safe." campaign following the success of the campaign last year. The Workers' Compensation Board-Alberta, the Alberta Construction Safety Association, Manufacturers' Health and Safety Association, Alberta Human Resources and Employment, Petroleum Industry Training Service and the Alberta Municipal Health and Safety Association are breaking a $260,000 television and print advertising campaign targeting the 18-24 year age group. The campaign is scheduled to run until the end of June to coincide with peak hiring periods and includes two new 30-second spots, a series of four posters and four magazine ads. The posters will be seen in restaurants and bars throughout the province and the magazine ads will run in industry trade publications. "Heads Up. Work Smart. Work Safe." has two objectives: to increase awareness among young workers about job-related risks and to educate employers that young workers are at a greater risk of job-related injuries. The campaign is being supported with two brochures developed in-house by the WCB. One contains information for young workers and the second provides information for employers who hire young workers. The brochures are available online at <http://www.wcb.ab.ca> or by contacting the Workers' Compensation Board-Alberta. The Heads Up campaign was created by Margaret Kool Marketing of Edmonton.