CASTROL AND WWF TAG NEW MARKETING DEAL
By Adnews Staff
As part of a strategic sponsorship between Castrol Canada and World Wrestling Federation Entertainment Canada Inc., Toronto-based Castrol has become the "official motor oil of the World Wrestling Federation in Canada". Michael Birch, director of marketing for Castrol, said both companies share similar demographics and the new deal will allow for both consumer and trade promotional opportunities. Castrol has just launched two new promotions, one with Speedy Auto Service and a second consumer promotion on the FAN590 radio station in Toronto. The Speedy Auto Service promotion is being supported with television advertising directing consumers to go to Speedy for a Castrol premium oil change and a free WWFE poster. The consumer promotion allows listeners to win daily prizes as well as the top prize of a trip to "WrestleMania" April 2 in California. The new marketing deal between Castrol and WWFE Canada follows a similar agreement signed last year between Castrol and WWF in the U.S. Advertising for Castrol Canada is handled by Griffin Bacal Volny of Toronto.