ENCORE ENCORE GOING TO THE MOVIES
By Adnews Staff
Toronto-based Encore Encore Strategic Marketing Ltd. is off to the theatre, having won the Famous Players account. Encore got the agency-of-record from Toronto-based Famous Players in the face of competition from The Crichton Kim-Kirkland Company Ltd. Both Encore Encore and Crichton Kim-Kirkland had originally been shortlisted with Genatorideaworks, Brandworks International, Strateco and Gee, Jeffrey & Partners, all based in Toronto. Encore's appointment includes marketing for Famous Player's IMAX business as well. Stuart Pollock, vice president of marketing at Famous Players, said he was very pleased with the response the company received from interested agencies. He was impressed with Encore's ability to listen and react quickly and added they were "out of the box thinkers". The media account for Famous Players will continue to be handled by OMD Canada of Toronto.