CIBC CHOOSING FROM SHORTLIST OF FOUR
By Adnews Staff
The Canadian Imperial Bank of Commerce has shortlisted four agencies for its account, according to a report in the National Post. The four shops reportedly vying for the account are: Palmer Jarvis DDB, Cossette Communication-Marketing, Young & Rubicam Canada and Publicis SMW Inc. Missing from the list of agencies is Padulo Integrated Inc., CIBC's ad agency for the past seven years. CIBC, which originally began its agency search last fall, has sought the help of Westport Consulting Group of Westport, Connecticut in finding an agency. A decision is expected by April.
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