DIET PEPSI DRINKERS STILL FOREVER YOUNG
By Adnews Staff
Pepsi-Cola Canada Ltd. of Mississauga, Ontario unveils two new television spots for its Diet Pepsi brand today that continues to build on the "Taste the One That's Forever Young" theme first introduced last year. Targeting the 25-35 year old age group, the new 30-second spots feature young adults taking a moment from their busy lives to enjoy Diet Pepsi as well as lightening the mood of those around them by pulling harmless pranks. One spot called "Un-fare" shows a young woman trapped in a slow-moving taxi playing 'punchbuggy' with a cab driver when she spots a VW Beetle Bug. Another spot, called "Seems Fitting", shows a young tailor giving a fussy customer a wedgie while measuring him for a pair of trousers. The spots, from Toronto-based BBDO Canada, hit the airwaves in southern Ontario, Alberta, Saskatchewan, Manitoba and Atlantic Canada February 18th and run through May 2000.