GOODMAN CHARGING IT WITH MASTERCARD
By Adnews Staff
Toronto-based MasterCard Canada has appointed its first public relations agency-of-record. Goodman Communications was awarded the account earlier this month following an agency competition with one additional unnamed shop. Toronto-based Goodman will develop and implement public relations programs involving corporate communications, product publicity and media relations targeting the consumer, business-to-business and e-commerce sectors. MasterCard Canada, Inc. is a division of MasterCard International.
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