OPTUS CORPORATION ACQUIRES BASSETT DIRECT
By Adnews Staff
Optus Corporation, the business and technology unit of Toronto-based MDC Corporation has acquired Bassett Direct Inc. Bassett is a direct marketing service provider with clients in the financial, loyalty, communication and not-for-profit sectors. "This acquisition is one of several initiatives designed to expand the scale and scope of Optus' services," said Lyle Kerr, president and CEO, MDC's secure transactions division. Late last month Optus acquired Corelan Communications, an e-business solutions provider. Bassett Direct will be renamed Optus Direct Response. Financial details of the deal were not disclosed.
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