SOBEYS TAPS CORPORATE COMMUNICATIONS LIMITED
By Adnews Staff
Sobeys Inc. of Stellarton, NS has picked Corporate Communications Limited of Halifax to be its communications partner. CCL will be responsible for Sobeys retail outlets in Atlantic Canada and as required, will work on selected national projects. Sobeys chose CCL after conducting an agency review. CCL competed for the business with two other Halifax-based agencies, Cossette Atlantic and Bristol Communications. The incumbent on the business was Campbell & Partners Communications of Toronto. CCL will join Sobeys long-term communications partner, Clary Flemming & Associations of Bedford, NS in managing the business. Clary Flemming will continue to handle radio creative and production, broadcast media buying and event marketing and CCL will handle all other media creative including print, television, outdoor, Internet, media planning and strategic planning. Sobeys operates 80 retail outlets in the four Atlantic provinces. The food distributor operates additional locations in Ontario and Quebec which are managed by regional offices.