FAMOUS PLAYERS AGENCY SEARCH NOW PLAYING
By Adnews Staff
Toronto-based Famous Players is conducting an agency review for its creative advertising account. Vying for the account are incumbent Genatorideaworks, Brandworks International, Encore Encore Strategic Marketing, The Crichton Kim-Kirkland Company Ltd., Strateco and Gee, Jeffrey & Partners. All agencies are based in Toronto. The company is looking for a shop to handle all creative for Famous Players and all marketing for its IMAX business. Briefs were sent out this week, meetings are planned for mid-January and a decision is expected by February 1, 2000. The media account for Famous Players is handled by OMD Canada of Toronto. No plans for a media review are scheduled.
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