CHANEL NAMES Y&R MEDIA AGENCY
By Adnews Staff
Chanel Inc. Canada of Montreal will start the new year with a new media agency after appointing Young & Rubicam to handle the company's media and marketing services. The Media Edge of Toronto, Y&R's media planning and buying division, will manage the account for English Canada and Y&R's Montreal affiliate Saint-Jacques Vallee Young & Rubicam will handle the account for French media. Y&R will be responsible for all media planning and buying responsibilities for Chanel's three divisions: fragrance & beauty, fashion and watch and fine jewelry. The incumbent on the account was Carat Strategem of Montreal who held the account for the past seven to eight years, Anny Kazanjian, Chanel spokesperson said. Creative responsibilities will continue to be handled in-house by parent company Chanel S.A of Paris.