ONVIA.COM AND CANADA.COM LINK UP
By Adnews Staff
Onvia.com of Vancouver has linked up with canada.com in a new agreement that will see the creation of Onvia.com's first co-branded store. Under the terms of the agreement, Onvia.com will provide a co-branded version of its online store offering business products, tools, ideas and advice, through the canada.com Web site. Onvia.com is also named the exclusive Featured Retailer of computer hardware and software on the canada.com site. The agreement also includes advertising placement on the National Post/Financial Post Web sites, where users can link to the co-branded version of the online store as well as to additional shopping links found on the canada.com home page. Plans are also in place for several joint promotions between Onvia.com and canada.com. Onvia.com also receives promotion in the Entrepreneur section of the canada.com site as the small business supplier to canada.com's small business store and the sponsor of small business news. Advertising for Onvia.com is done by TBWA Chiat/Day. PR for both Onvia.com and canada.com is handled by BenchMark Communications. Both agencies are based in Toronto.