INTERPUBLIC ANNOUNCES PLANS TO ACQUIRE MARKETING RESEARCH FIRM
By Adnews Staff
New York-based Interpublic Group of Companies has plans on the table and an agreement in place to acquire the market research firm NFO Worldwide, Inc. of Greenwich, Connecticut. Under the terms of the agreement, NFO Shareholders will receive $26.000 worth of Interpublic stock for each share of NFO stock, based on the market price of Interpublic stock at the time the transaction is closed. NFO is the third largest market research firm in the world offering expertise in brand tracking, stakeholder management and predictive modeling. The Interpublic Group of Companies' holdings include: McCann-Erickson WorldGroup, Lowe Lintas & Partners Worldwide, DraftWorldwide and Western Initiative Media Worldwide. The deal is expected to close by the end of the first quarter of 2000.