FORD BRINGS BACK TWO MINUTE ANTHEM
By Adnews Staff
Ford Motor Company of Dearborn, Michigan has apparently received such "overwhelmingly positive" feedback to its global television commercial "global anthem" that aired November 1, the company has decided to air the two-minute spot again. The spot, from J. Walter Thompson, was the first television presentation that included all seven Ford Motor Company product brands: Ford, Lincoln, Mercury, Mazda, Jaguar, Aston Martin and Volvo. The spot features 13-year-old Welsh soprano Charlotte Church singing "Just Wave Hello" instead of using narrative copy or voice overs. The re-launch of the spot will be seen on network and cable stations in the United States on January 1, and internationally on cable stations January 4.
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