NEW SPOT FOR EDC MAKES THE EARTH MOVE
By Adnews Staff
A new 30-second television commercial for Export Development Corporation is making the earth move. "Pangea" features the world's continents represented by coastlines. The spot opens with a shot of the camera looking down on the earth from outer space. A series of scenes then follow where the earth's continents are seen joining together. The spot ends with the camera again looking down on earth from outer space to see the earth has joined together in one large land mass. The tagline is "EDC. Realize a world of opportunity". The commercial is designed to raise awareness of Canadian exporters and the ways in which they bring other countries closer to Canada. Visual effects house Toybox and production house Avion Film Company, both of Toronto, worked with advertising agency Ogilvy and Mather in producing the spot. PR for Toybox is handled by Toronto-based Environics Communications.