BANDAI PLAYING WITH DIGIMON TOYS
By Adnews Staff
Bandai Canada of Toronto has introduced a new line of toys based on the animated television series Digimon: Digital Monsters. The line, available at certain Wal-Mart, Zellers and Toys-R-Us stores nationwide, includes collectible cards, X-Boards (mini skateboards), a "digivice" game, action figure sets, collectible Digimon sets and "digivolving" action figures. The toy line was launched yesterday with local print and radio advertising. A television campaign is scheduled for spring 2000. Bandai expects to have full distribution of the Digimon line in stores nationwide by February 2000. Advertising for Bandai Canada is done by J. Walter Thompson. Public relations are handled by Hill & Knowlton of Toronto.
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