DICOM TURNS NORTH FOR ADVERTISING SERVICES
By Adnews Staff
Dicom Imaging Systems, Inc. of Las Vegas, Nevada has turned north in its search to find an agency to handle its advertising. The imaging software company has appointed Karo Design Company as its advertising agency after also talking to Graham Silberg Sugarman Inc. of Los Angeles, California and Ullrich Schade & Associates of Vancouver. Dicom joins the client roster of Karo which also includes Canadian Airlines, CTV Television and the United Way. Karo has completed two print advertising campaigns for Dicom. One, running now in the trade magazine Dental Products Report, will be supported with the second campaign which is scheduled to launch in February 2000. The design company has also completed new packaging designs and product identity projects for Dicom.