ICBC STAYS WITH PJ DDB
By Adnews Staff
The Insurance Corporation of British Columbia has awarded its advertising account to incumbent Palmer Jarvis DDB. The Vancouver-based agency first started working with the ICBC five years ago when the agency first won the account. PJ DDB will continue to serve as agency-of-record for the ICBC after beating out Lanyon Phillips Communications and Bryant Fulton & Shee, both of Vancouver, who were shortlisted along with PJ DDB. ICBC provides basic and optional insurance coverage to all British Columbia residents.
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