BELL DISCOVERS QUEBECERS INFLUENCED BY ADVERTISING
By Adnews Staff
The results of a survey conducted by Impact Research of Montreal on behalf of Bell Canada have found that 39% of Quebecers are very or somewhat influenced by advertising when its comes to Christmas shopping for their loved ones. Thirty-three per cent of Quebecers acknowledged they are swayed by advertising but only slightly and 28% of those surveyed said advertising has no effect on them when it comes to their Christmas shopping. Bell conducted the survey in anticipation of the holiday season. Also reported in the results was the discovery that the younger Quebec residents are, the more influenced they are by advertising. A solid majority (57%) of those surveyed aged 18-34 answered they are very or somewhat swayed by advertising, whereas only 36% of people aged 35-54 and 20% of those aged 54 and over said the same thing. The holiday survey also touched upon advertising mediums and hot gift ideas. Advertising catalogues and television were tied at 24% for influencing Quebecers followed by in-store promotions and newspaper advertising at 19%. Communications and entertainment products were number one on Quebecers gift-buying lists with more than 27% of gifts purchased expected to be in this category. In terms of last minute shopping, expect to see more men standing in line then women. According to the survey results 60% of women reported they begin their shopping before the month of December whereas the same percentage of men reported they wait until December to begin.