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PIRANHA SET TO ATTACK QUEBEC MARKET

The Quebec market has a new fish in the sea with the launch of Montreal-based Publicite Piranha. The recently founded advertising agency is headed up by Deborah Kudzman managing the business side and Jean-Daniel Rohrer handling the creative. Both Kudzman and Rohrer worked together at DKY, as account manager and creative director respectively. The new agency is associated with the Switzerland-based ad shop Polygone. Piranha is set to integrate French and English cultures together as well as position itself as the ideal agency for adapting national campaigns specifically for the Quebec market.

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