SAVINGUMONEY.COM NOW ONLINE IN CALGARY
By Adnews Staff
SUMmedia.com Inc. of Vancouver is expanding. The Internet and media marketing company has announced the opening of the Calgary version of its eCoupon portal, <http://www.SavingUMoney.com>. To support the launch of the Calgary version, a four-week advertising campaign from SUMmedia's agency-of-record Palmer Jarvis DDB of Vancouver will run until the end of the year. Print, online and outdoor advertising including ads in local newspapers in the greater Calgary area and online ads running on sites such as Sympatico.ca, 3Web.com, Chatelaine.com, TodaysParent.com and AltaVista.ca will target Web users. In an effort to attract new members to the recently launched Calgary site, an online contest is running to win a six-area ski pass to Rocky Mountain resorts. SUMmedia.com is also working with its public relations agency-of-record Canada Porter Novelli of Toronto to support the company's brand and raise awareness. Currently SUMmedia.com operates it's eCoupon portals in the Ontario and Vancouver markets. The new Calgary site launched with over 20 eCoupon categories.