EURO RSCG MAKES HISTORY IN NEW MILLENNIUM
By Adnews Staff
New York-based EURO RSCG Worldwide, which is comprised of 176 agencies in 72 countries, is attempting to make its mark in the new millennium. EURO RSCG is creating a 90-second television spot for itself that will air at 12:00:01 a.m. on January 1, 2000. The commercial will air from a local television station in the Chatham Islands, New Zealand, the first inhabited land mass to see the new millennium. "We have a passionate commitment to working with our clients on being first in their markets with great ideas. Not just great creative ideas. Great business ideas. We want to demonstrate that passion in the opening seconds of the new millennium," said Bob Schmetterer, chairman and CEO of EURO RSCG Worldwide. The commercial will be supported by EURO RSCG offices around the world. The Chatham Islands lie in the South Pacific Ocean, 850 km east of mainland New Zealand. EURO RSCG is a unit of the Havas Advertising Group based in Paris.