SUN MEDIA AND SOUTHAM SWAP SALES REPRESENTATION
By Adnews Staff
In a newly announced marketing and advertising initiative, Sun Media Corp. and Southam Inc. are launching the "Sun Tabs" network. The network will be created by Southam's tabloids The Vancouver Province and The Halifax Daily News being represented by Sun Media to national and multi market advertisers while Sun Media's broadsheet The London Free Press will be added to Southam's sales group ADitus. The network is designed to give media buyers, planners and advertisers access to a national group of tabloid newspapers. According to Sun Media Corporation, with nine major markets covered, through one phone call, advertisers can reach over three million Canadians. The new "Sun Tabs" network will consist of The Vancouver Province, The Calgary Sun, The Edmonton Sun, The Toronto Sun, The Ottawa Sun, Le Journal de Montreal, Le Journal de Quebec and The Halifax Daily News.