NORSTARMALL.CA AND GLOBEANDMAIL.COM FORM AD PARTNERSHIP
By Adnews Staff
NorstarMall.ca Inc., a subsidiary of Sikaman Gold Resources Ltd. of Richmond Hill Ontario, and the globeandmail.com Web centre have formed a new advertising partnership. The purpose of the partnership is to market the NorstarMall.ca venue, an Internet shopping site. The deal will see the expansion of NorstarMall.ca's presence on the Globe and Mail's Web sites and the introduction of a NorstarMall.ca interactive shopping tool on the sites globeandmail.com, globefund.com and globetechnology.com. In return, simulations of Globe and Mail newspaper boxes will be placed in the recently launched 3D version of NorstarMall.ca. The boxes will include links to the latest headlines and to the Globe and Mail's subscription page. Globe and Mail will also have a presence of NorstarMall.ca's 2D version. NorstarMall.ca and Globe and Mail are currently working on future promotional activities as well. Advertising for NorstarMall.ca is done by Holmes & Lee of Toronto. PR is handled by Maverick Public Relations of Toronto.