PYDEA EXPANDS CLIENT ROSTER TO INCLUDE INTERNET AD NETWORK
By Adnews Staff
PYDEA Marketing and Communications Inc. of Toronto has added Toronto-based Virtual Billboard Network to its IT and multimedia client roster. VBN, a subsidiary of the advertising media company Gallop & Gallop Advertising, is an Internet advertising network of over 200 Web sites. PYDEA won the account from a referral by an outside contact of both companies. The marketing and communication firm will immediately begin a national public relations campaign for VBN, designed to educate Canadian companies about the benefits of leveraging both online and off-line advertising initiatives. VBN offers "targeted, measurable and cost-effective" ad campaigns to both national and international clients.
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