DUPONT CARPET FREE FOR SIX MONTHS
By Adnews Staff
DuPont Canada of Mississauga, Ont. launched a campaign earlier this month to promote its six-month no payments/no interest program on all Stainmaster carpets. The promotion is running at all DuPont Masterstores. A Masterstore is a retail outlet taking part in the deferred carpet payment plan and offering a Masterstore credit card good for any purchase in the store. The ad campaign uses print and direct mail created by Young & Rubicam Advertising and Firstcom Cato, Johnson, both of Toronto.
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