CAMAR PUBLICATIONS INTRODUCES AVID MEDIA
By Adnews Staff
Camar Publications Ltd. of Markham, Ontario has announced the company's new name. On November 1, Camar will be known as Avid Media Inc. The special-interest publisher of Canadian Gardening, Canadian Home Workshop, Outdoor Canada and Snow Goer magazines worked with Toronto-based corporate identity firm Howe/Brand Communications in developing a new name. Jacqueline Howe, president and publisher of Avid Media said the new name reflects who the company is and the relationship it has with its audience. "We speak to over 1.5 million unduplicated avid consumers each month through our paid circulation magazines alone," Howe said. The company will introduce its new name and logo to advertising clients and media in the next few weeks.
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