CANADA POST AND CHAPTERS.CA DELIVER NEW AD CAMPAIGN
By Adnews Staff
Canada Post Corporation has teamed up with Chapters.ca to launch its new advertising campaign. This marks the first time Canada Post has run a campaign in conjunction with a third-party company. The campaign, which is promoting Canada Post's Xpresspost delivery service, features the tagline "Buy It online. Get it on time." Advertisements have already begun appearing on Canada Post trucks across the Greater Toronto Area with a print ad campaign breaking in national newspapers in the upcoming weeks. The campaign will also promote Canada Post's role in increasing the electronic commerce industry in Canada. The campaign was developed by BCP Canada Ltd. and will run until the end of November. Public relations for Chapters Online is handled by High Road Communications of Toronto.