KELLEY ADVERTISING HAVING A PINT AFTER WORK AT THE FIRKIN
By Adnews Staff
Kelley Advertising Inc. of Hamilton, Ontario is holding its pint up high in celebration after being named agency-of-record for The Firkin Group of Pubs based in Markham, Ontario. Kelley Advertising, which will be responsible for all advertising and promotion, was awarded the account following an agency competition conducted through the Institute of Canadian Advertising. Firkin pubs offers a vast selection of beers and an extensive menu. The British atmosphere can be found in each individual Firkin pub. Currently there are 24 locations in Ontario with an additional five under construction and one location in Vancouver with a second also under construction. The company will continue its expansion plans and by 2004 will operate 80 locations. The Firkin Group of Pubs' long-term goal is to expand into the United States market. Kelley Advertising is a subsidiary of Grey Canada. The Firkin Group of Pubs appointment is effective immediately. Advertising and promotion was previously handled in-house and Kelley Advertising's appointment marks the first time the company has chosen an agency-of-record.