CHANNEL 500 PUSHES PHONE CARDS FOR CANTEL, BT
By Adnews Staff
Channel 500 of Toronto, a direct response television production company, has just completed the production of two new informericals for Cantel AT&T of Toronto and BT Cellnet of London, England. Channel 500 was hired by each telecommunication company to produce 30-minute infomercials promoting each company's pre-paid wireless phone services and to manage the media buys. Each infomercial is scheduled to air this fall, with Cantel AT&T's hitting the airwaves in Canada and BT Cellnet's going on air in the U.K. Channel 500 offers services in both pre- and post-production, creative development, media buying, and fulfillment services. PR for Channel 500 is handled by Chadnick Communications of Toronto.
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