HIGH ROAD COMMUNICATIONS WORKING FOR NETCENTIVES
By Adnews Staff
High Road Communications, based in Toronto and Ottawa, has been named public relations agency-of-record for Netcentives of San Francisco. High Road won the account following a competition with one other unnamed Canadian agency. The agency will be responsible for introducing Netcentives' ClickRewards Shopping Network to Canada through a targeted media relations and publicity program. Netcentives develops online rewards, incentive and loyalty marketing programs designed to increase electronic commerce.
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