KELLOGG CANADA CELEBRATING RAPTOR'S ROOKIE OF THE YEAR
By Adnews Staff
To celebrate Toronto Raptor Vince Carter's 1998-1999 NBA Rookie of the Year win, Kellogg Canada of Toronto has launched a commemorative edition box of Carter's favorite cereal, Kellogg's Cocoa Frosted Flakes. The 600,000 limited edition boxes will hit stores shelves just in time for the 1999-2000 NBA season in early October. The commemorative boxes feature a photograph of Carter with a smaller action shot. The rookie of the year's name is printed in reflective, silver foil and his winning title is also featured. The finishing touch is Carter's autograph featured on the box. The side panel features personal statistics, career highlights and the 1999-2000 NBA broadcast schedules on CTV and TSN. The commemorative edition box marks the return of Kellogg's Cocoa Frosted Flakes, not available since 1997. The commemorative edition box also marks the official launch of Tony's Team Tiger, an interactive program to support young Canadian athletes. The creation of the Team, is part of Kellogg Canada's ongoing commitment to Working Together To Help Kids Grow. Details of the Team are found on boxes of Kellogg's Frosted Flakes and on the Internet at <http://www.team-tiger.com>.