NEW FACE OF ALFRED SUNG IN NATIONAL RETAIL AD CAMPAIGN
By Adnews Staff
Riviera Concepts Inc. of Toronto, manufacturers and distributors of Alfred Sung fragrances, has launched a new national retail advertising campaign introducing the new face for the Alfred Sung fragrance. Model Jenny Mac's face will be seen on all in-store collateral materials, shopping bags and scent strips included in the campaign. Alfred Sung fragrances are available in Canada and the United States at major department stores such as The Bay, Sears, Bloomingdales and Macy's. The campaign, created by The Brainstorm Group of Toronto, is scheduled to run into the year 2000.
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