EURO RSCG WORLDWIDE CONTINUES TO GROW
By Adnews Staff
New York-based EURO RSCG Worldwide has acquired Devon Direct Marketing and Advertising, Inc. of Berwyn, PA. Devon Direct, with offices in New York, London and Los Angeles, is the second largest direct marketing agency in the United States with 1998 billings of $290 million. Under the agreement, Devon Direct will continue to operate under its current name and be lead by Ron Greene as president and CEO. Greene is founder and principal of the agency, which was established in 1983. Devon Direct joins the fifth largest network in the world. EURO RSCG Worldwide is comprised on 176 agencies in 72 countries. The network offers advertising, marketing and interactive services to clients globally, regionally and locally. Devon Direct will become EURO RSCG's largest direct marketing agency in North America. Financial details of the transaction were not disclosed.