THE COMMUNICATIONS GROUP DROPS ANCHOR
By Adnews Staff
The Communications Group of Toronto has been appointed the marketing communications consultants of record for Anchor Lamina Inc. of Mississauga, Ontario. Anchor Lamina is an international supplier of die sets, mould bases and related accessories. The Communications Group was awarded the account based on past work it had done with Anchor Lamina's chief executive officer Harold Lenfesty when he was president/chief operating officer of Fred Deeley Imports Ltd./Harley-Davidson Canada. Following some project work The Communications Group completed for Anchor, the public relations firm was awarded the account. The firm will be responsible for corporate branding, employee communications, media relations, marketing communications and will help Anchor Lamina with its collateral material. Advertising will be handled in-house.